U.S. Pizza

Pizza franchise in Goa: what it costs, and which parts of the state are open

Short answer. A U.S. Pizza franchise in Goa costs about ₹18 Lakhs all-in for an express outlet and up to ₹79.5 Lakhs for a full dine-in restaurant, on a 5% royalty, opening in roughly 45 days. Three outlets already trade in Goa — two in Margao and one at Bainguinim near Panaji — and they perform strongly in a market driven by both residents and year-round tourism.

U.S. Pizza is India’s 3rd largest pizza chain, operating 86+ outlets across 35+ cities. Goa franchise information updated August 2026.

U.S. Pizza vegetarian pizza
  • The brand is already trading here. 3 outlets in Goa, with 950+ Google reviews between the rated sites
  • Format drives your cost, not the city. Express from ₹18 Lakhs through to a ₹1.5 crore multi-brand food court
  • Territory is protected. Margao (Old Market and Railway Station) and Bainguinim, Old Goa. allocated; the rest of Goa is open
  • 86+ outlets across 35+ cities — India’s 3rd largest pizza chain, since 1996
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What this video covers — franchise costs & formats

U.S. Pizza is India’s 3rd-largest pizza chain, with 86+ outlets across 35+ cities, operated by United Restaurants Ltd. In this short film our leadership explains how the franchise model works and what it costs to open.

  • Express outlet franchise (200–499 sq.ft): ₹18–26 lakhs all-inclusive — malls, kiosks and food courts.
  • Delivery outlet franchise (500–999 sq.ft): ₹31–43 lakhs — residential, delivery-first catchments.
  • Dine-in restaurant franchise (1000–2999 sq.ft): ₹41.5–79.5 lakhs — commercial high streets.
  • Multi-brand food court (3000–10000 sq.ft): ₹80 lakhs–₹1.5 crore — all 7 brands (U.S. Pizza, Tandy’s Fried Chicken, Kaathi Express, United Burger, Momo Club, Royal Rasoi, Casablanca Cafe) under one roof.
  • Franchise fee: from ₹4 lakhs, included above · Add a brand: ₹75,000 (Express), ₹1 lakh (Delivery) or ₹1.25 lakh (Dine-In) each · Launch timeline: ~45 days from signing to opening.

Goa territories are open now — North Goa beach belt, Panaji, Vasco and Mormugao, plus any other area on request. Apply for a franchise or compare U.S. Pizza with other pizza franchises.

U.S. Pizza · Tandy's Fried Chicken · Kaathi Express · United Burger · Momo Club · Royal Rasoi · Casablanca Cafe — 220+ franchise outlets across all 7 brands

U.S. Pizza in Goa: three outlets across two cities

Goa is one of our strongest small markets. The Margao Old Market outlet alone carries close to 600 Google reviews, and a railway-station kiosk gives us a second format proven in the state.

Margao — Old Market
Midas Touch Building, opposite District & Sessions Court, Old Market, Margao — 403601
★ 4.2 Google · 593 reviews
Margao Railway Station
Shop No. 6, Rail Arcade Wing B, Madgaon Railway Station, Margao — 403601
Kiosk format
Bainguinim, Old Goa
Milroc Kadamba, Bainguinim, Tiswadi, North Goa — near Panaji, 403402
★ 4.0 Google · 357 reviews
950+Google reviews in Goa
4.0–4.2★Rating range across rated outlets
100%Pure veg — built for this market

How much does a pizza franchise in Goa cost?

Among food and restaurant franchise options in Goa, U.S. Pizza is one of the lower-entry national brands — and format, not city, decides the number. What Goa changes is the rent.

FormatSpaceTotal investmentTypical site
Express Location dependent200–499 sq ft₹18 – 26 Lakhsmalls, food courts, high-street kiosks
Delivery-led / QSR500–999 sq ft₹31 – 43 Lakhsdelivery and takeaway, small seating
Dine-in restaurant1,000–4,000 sq ft₹41.5 – 79.5 Lakhsfull seating, the flagship format
Multi-brand food court4,000+ sq ft₹80 Lakhs – 1.5 Crseveral brands under one kitchen

Investment totals include the ₹4–10 Lakh franchise fee, equipment, interiors and opening working capital. Royalty is 5% of net sales, with no separate advertising levy.

On rent. Across Goa, retail that suits a U.S. Pizza outlet generally runs about ₹75 – 160 per sq ft per month — the spread reflects the road, the building and the catchment rather than the format. A well-priced side-street unit and a prime high-street frontage can both work; what matters is whether the rent is one the format can carry. We work that through with you at the site-visit stage, so bring us the site you like rather than ruling one out on rent alone.

Which areas of Goa are open for a franchise?

Margao and Bainguinim are allocated. The North Goa beach belt, Panaji and Vasco are all open.

North Goa beach belt
Calangute, Candolim and Baga — the highest-footfall tourist corridor in the state, and entirely open.
Panaji
The state capital’s commercial core, adjacent to our proven Bainguinim catchment.
Vasco & Mormugao
Port and residential demand, with year-round trade rather than seasonal peaks.

Already allocated: Margao (Old Market and Railway Station) and Bainguinim, Old Goa. Territories are protected so outlets never cannibalise each other.

Somewhere else in Goa in mind? Ask us about your area →

How to open a U.S. Pizza franchise in Goa: 5 steps, about 45 days

Five stages. We run the parts that need our people; you run the parts that need yours.

Apply

Screening

Submit your Goa enquiry. We review financial capability and confirm territory availability.

Site Visit

Approval

A U.S. Pizza manager visits Goa to approve the site, assess footfall and estimate costs.

Sign

Contract

Sign the franchise agreement with your territory named in it. Staff training begins at a certified centre.

Fit-out

Build

Our team handles outlet setup, kitchen equipment installation and branding.
Grand launch

Launch

Opening!

Marketing blitz, ribbon cutting, and your Goa outlet live on Swiggy and Zomato from day one.

Pizza franchise in Goa: your questions answered

How much does a pizza franchise in Goa cost?

Format decides the number, not the city. An express outlet of 200–499 sq ft is about ₹18–26 Lakhs all-in; delivery-led is ₹31–43 Lakhs; full dine-in is ₹41.5–79.5 Lakhs. Those totals include the ₹4–10 Lakh franchise fee, equipment, interiors and opening working capital.

What is the rent for a pizza outlet in Goa?

Across Goa, retail suitable for a U.S. Pizza outlet generally runs about ₹75–160 per sq ft per month, depending on the road, the building and the catchment. The right site is the one whose rent the format can carry — we work that through with you at the site-visit stage.

How long does it take to open?

About 45 days from signing to opening, across five stages: apply, site visit, sign, fit-out and launch.

What is the cheapest food franchise in Goa?

Among established national brands, an express-format U.S. Pizza outlet is one of the lowest entry points at roughly ₹18 Lakhs all-in, including a ₹4–10 Lakh franchise fee. Domino’s, Pizza Hut, KFC, McDonald’s and Burger King do not sell single outlets to individual investors in India at any price.

Is a pizza franchise profitable in Goa?

It depends on three things far more than on the city: the format you choose, the rent you sign, and how much of your volume comes through delivery aggregators, who take a substantial cut of every order. Use the calculator above to price your own square footage, and we will model the unit economics for your specific site during the site visit.

How do I apply for a U.S. Pizza franchise in Goa?

Submit the enquiry form on this page with the catchment you have in mind. We confirm whether the territory is open, review financial capability, then arrange a site visit before any agreement is signed.

How many U.S. Pizza outlets are there in Goa?

Three: two in Margao (Old Market and Madgaon Railway Station) and one at Bainguinim in Old Goa, near Panaji.

Is a pizza franchise in Goa seasonal?

Goa combines a resident population with year-round tourism. Coastal catchments peak in season, while Panaji, Margao and Vasco trade steadily through the year, which is why we look at the specific catchment rather than the state as a whole.

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Franchise in another city

Costs and territory availability for the other markets we are allocating right now.

Pizza franchise in Ahmedabad →Pizza franchise in Delhi →Pizza franchise in Mumbai →Pizza franchise in Hyderabad →Pizza franchise in Bangalore →
See the full U.S. Pizza franchise proposition →
Where we already trade →
Pizza franchise cost in India →Domino's franchise in India →La Pino’z franchise in India →Pizza Hut franchise in India →Subway franchise in India →

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